Alliance Partnership - Partner Engagement Hub

Partner with Purpose: Join ASAE’s Alliance Partnership Program

Join a community of trusted partners driving innovation and supporting the success of trade and professional associations.

ASAE represents the largest association marketplace in the world. Trade and professional associations; national, state, regional and local associations; and thousands of non-profit organizations turn to ASAE for answers, inspiration, and connections. We’re passionate about the association community we serve and strive to create exceptional business opportunities that benefit our industry partners and help them meet their goals and objectives.

The Alliance Partnership Program was developed to provide the industry partner community with opportunities to align itself with ASAE through customized marketing platforms. These bundled packages are unique opportunities for our industry partners to help build and maintain year-round relationships with our members and the association community across the nation in an intentional and impactful way.

“Associations play a tremendous role in the success of Atlanta’s hospitality industry, which is why Atlanta Convention & Visitors Bureau (ACVB) is committed to serving as an ASAE alliance partner and helping this community thrive. The partnership has given ACVB the opportunity to work with associations from across the country, enabling us to secure future business for the city of Atlanta.”

Charlene Lopez

Executive Vice President & Chief Sales Officer

Atlanta Convention & Visitors Bureau

ASAE Alliance Partnership Program Benefit Levels

Join ASAE’s Alliance Partnership program to elevate your brand and connect with key association leaders. Our flexible benefit levels are designed to help you achieve your business goals.

Benefit	Strategic Partner $225,000+	Corporate Partner $150,000+	Event Partner $95,000+
Engagement & Networking
ASAE Memberships (Individual)	5	2	1
Partner Summit / Leader’s Retreat Invitations	2	2	2
Vendor Job Posting	3-30 day posting / year	2-30 day posting / year	1-30 day posting / year
Partner Promotion (Email & Social Media)	2 posts / year	1 post / year	–
Association Solution Providers HQ	✓	✓	✓
ASAE Committee Participation (acceptance not guaranteed)	✓	✓	✓
Research & Access
Omnibus Survey	3 questions / year	1 question / year	–
Focus Group	2 / year	1 / year	–
ASAE Leadeership Exchange with ASAE Executive Team	✓	–	–
Signature Program Pre / Post Show Mailing List – where applicable	✓	✓	✓
AssociaMetrics Benchmarking Tool	✓	–	–
Membership Database Acquisition	2 acquisitions / year	1 acquisition / year	1 acquisition / year
Signature Event Session Submission Guidance (Annual Meeting, MMC+T)	✓	✓	✓
Use of Meeting Space at Signature Events (Annual Meeting)	✓	–	–
Use of ASAE conference space / facilities at ASAE	✓	–	–
Access to full data set for ForesightWorks ft. Drivers of Change	✓	✓	✓
Culture Index Surveys	5 hours consultation / 50 surveys	3 hours consultation / 25 surveys	–
Exhibit / Event Registrations
Annual Meeting Booth	20×20	10×20	10×10
Annual Meeting Partner Lottery	1st	2nd	3rd
Additional Annual Meeting Registrations	4	2	1
Upgraded exhibitor listing	✓	✓	✓
The Classic – VIP tickets	10	4	2
Membership, Marketing, Communications + Tech (MMC+T) kiosk	✓	✓	✓
ASAE CEO Conclave	✓	✓	–
Summit Awards Dinner	Table (8 seats)	4 seats	2 seats
Recognition & Visibility
Signature Program Signage	✓	✓	✓
Publications, Collateral, and Website	✓	✓	✓
Hanging Sign at Annual Meeting Tradeshow	✓	✓	✓
Summit Awards Dinner	✓	–	–
On-stage recognition at Annual Meeting Opening General Session	✓	–	–
Annual Meeting logo recognition at Opening General Session	✓	✓	✓
Partner Webpage	✓	✓	✓
Upgraded listing in Association Buyer’s Guide	✓	✓	✓
Advertising Allocation
	$40,000	$25,000	$15,000
Activation Allocation
Amount – to be used for a la carte offerings (such as activations, sponsorships, etc.)	$15,000	$10,000	$5,000
Foundation Support	Bronze	Bronze	Bronze
Yearly Support