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Thought Leadership / Lead Generation

Showcase your company as a thought leader and elevate your brand’s visibility and engagement with an exclusive Sponsored Eblast opportunity. Connect directly with our highly engaged audience of up to 35,000 association professionals through a personalized and seamless content experience! Contact your account manager to find out about custom options including sending to lists aimed at your target audiences. Eblasts will go out on either the first Wednesday or third Thursday of each month.

Deadlines

Materials: 10 business days prior to publication date.

Rates

$7,500

Specs

Descriptive Subject Line: 50 characters (including emojis) or less
Preview Text: 50-80 characters (this is the text that appears at the top of the email and under the subject line in your inbox)
Image Specs: 600 x 300 pixels
Social Media: Up to four of your social media links (which we will pair with the appropriate logo)
Company Logo: 150×75 in .jpg or .png format
Word Count: 70-100 words of text with hyperlinks included
Call-to-Action (CTA) Button Text: 2-5 words. If there is not one provided, the default will be “Learn More”. Provide one URL for the Call-to-Action button.

ASAE’s Associations Now Webinar Series offers a unique platform to share your knowledge and establish your thought leadership within the association community. By aligning your content with ASAE’s essential knowledge areas, you ensure your message resonates with a highly engaged and relevant audience.

Elevate your brand and share your expertise with ASAE’s Associations Now Webinar Series! Exclusive to two webinars a month for our industry partners, ASAE manages all registration and will promote your webinar through three dedicated email blasts, inclusion in the USAE Webinar Calendar (distributed to over 60,000 association industry professionals), and a feature on our LinkedIn social media account.

Eligible for CAE credit!

Provided lead generation for emails of participants who join your webinar excluding any individuals who opt out. A great way to maximize and enhance your marketing efforts! 

Deadlines

Production timelines vary and will be provided to the sponsor.

Rates

$13,000

Specs

Checklist will be provided.

ASAE’s new sponsored content offerings are designed to elevate your brand and connect you with a highly engaged audience of up to 40,000 association professionals. Discover the powerful ways you can showcase your expertise:

  • Thought Leadership Articles: Share your insights through well-crafted articles, whether supplied by you or created by our team.
  • White Papers: Position your organization as an industry thought leader with detailed white papers that can be supplied by you or created by our team.
  • Infographics: Capture attention with visually appealing, data-driven graphics that allow you to showcase your story in a different way.
  • Videos: Utilize video content to have a greater persuasive impact on viewers than other media approaches.

Deadlines

Production timelines vary and will be provided to the sponsor.

Rates

ASAE Produced Pricing

Includes topic ideation, writing, editing, copyediting, photo research and design of Thought Leadership Article, White Paper or Infographic. Includes SME Interviews and production of Videos.

  • Thought Leadership Article – $13,000
  • White Paper – $18,500
  • Infographics – $14,000
  • Video – $16,000
  • Video + Article – $22,000

Sponsor Supplied Pricing

Content should include information that is useful and valuable to our association professional members. ASAE reserves the right to edit or alter content as it is necessary to meet the requirements and provide maximum value for our members. Guidelines can be provided.

  • Thought Leadership Article – $8,000
  • White Paper – $12,000
  • Video – $12,000

Specs

Checklist will be provided.

An original podcast from the American Society of Association Executives, where we explore key topics relevant to association professionals, discuss the challenges and opportunities in the field today, and highlight the significant impact associations have on the economy, the U.S., and the world.

As a sponsor, you not only gain valuable branding and visibility as a thought leader within the association community, but we also welcome your ideas and suggestions for future episode topics, ensuring the content remains timely, relevant, and reflective of the issues that matter most to our audience.

Sponsor Benefits 

  • Mid-roll Shout-Out – A dedicated 90-word sponsor message integrated into the body of the podcast episode, providing a natural opportunity to highlight your company, product, or service. 
  • Video Integration – Option to include a 30-second sponsor video in the video version of the podcast for added brand visibility and impact. 
  • Cross-Promotion – Company name and logo featured on ASAE’s social media channels and highlighted in ASAE’s newsletters, extending your reach beyond the podcast audience. 
  • On average episodes generate more than 200+ touchpoints across audio and video platforms and cumulatively, the series has reached over 3,000 total engagements annually across all published episodes.
  • Average episode engagement has increased by 25%, with Spotify and Apple followers increasing nearly 4x over the past year
  • Nearly 82% of listeners are senior association professionals and executives while reflecting broad representation across the association community.
  • Available on Spotify, Apple Podcasts, Android, Google Chrome, Podbean, and YouTube for multi-channel visibility.
  • Episodes cover cutting-edge themes like AI, sustainability, leadership, and governance, ensuring high relevance and engagement.

Deadlines

Production timelines vary and will be provided to the sponsor.

Rates

$5,000 per episode

Specs

Checklist will be provided.